Social media metrics are data related to the success of your posts and your impact on your audience and customers on various platforms.
These metrics may include data about your level of engagement, likes, follows, shares, and all other interactions on each platform.
Engagement
This includes clicks, comments, likes, and replies on your social media posts. There are also platform-specific types of engagement such as “Saved” posts on Instagram and “Pinned” posts on Pinterest.
Reach
The number of people who have seen any content associated with your page or profile is your reach.
Followers
This is the number of people you have on your profile who have clicked your “Follow” button and see your content in their feeds regularly.
Impressions
This is the number of times a post from your profile or page is seen, whether or not your audience members click on it. This is often what happens when someone is scrolling through their newsfeed, but not clicking on anything.
Video views
On Facebook, Snapchat, Instagram, or any other social channel with video capabilities, this is the number of views each gets.
Profile visits
The number of people who have opened your social media page is your number of profile visits.
Mentions
This is the number of times your profile has been mentioned by audience members in their posts.
Tags
This is when your audience adds the name of your company’s profile or your hashtag to another post.
Reposts
This is when a member of your audience posts a piece of your content on their profile.
You can influence all of these metrics, increase your social following, and improve overall engagement on your profile by using the same tactics you want to generate leads and boost conversions. You can also interact with your followers more frequently by talking to them, tagging them in content, responding to their questions, liking their posts, encouraging them to use your hashtags, and share your content (and you can also repost user-generated content).